WHO WE ARE
We are a full-service media production company based in Westchester County, New York.
DEG’s predecessor, Deerfield Productions started over 35 years ago producing for many of the nation’s leading advertising agencies and publishing companies. We established DEG, Inc and its divisions; DEG Direct Response, Deerfield Education Group, and DEG Productions in 2005 serving the Direct Response, Brand and Retail Advertising, Educational publishing, Corporate & Social Video and other markets.
We Care
At our core, we are creative producers and bring this expertise to bear on both our internal and external projects, as proven by the countless industry and consumer awards we have won.
We Deliver
Today DEG is one of the most active production companies in the nation. DEG’s comprehensive team includes experts in all phases of production, from creative concepting, script writing, content development, and project coordination, full-service productions of all sizes, and a robust digital media and post-production team. Many of our clients work with us over many years of close collaboration.
We're Creative
Our creative team has been together for many years, creating content that produces results in a wide variety of categories. Our team is what gives us the ability to consistently produce programs that exceed our client’s creative and technical expectations.
OUR PROCESS
THE IDEA
Our first step is to find out more about you, your company, service or product. After the discovery process, we work with your team to determine the style and type of production that best suits your needs and will deliver the desired results.
SCRIPT & CREATIVE
This step is one of the most important in the entire production process. This is where we shape the content, tone and scope of the production. The goal is to create a compelling story that drives home your message.
PRE-PRODUCTION
This step is where the planning for the project begins. Once we have agreed on a visual style, we generally move onto storyboards. The next crucial step in pre-production is casting. We have enormous casting resources based on our many years of working with some of the top talent agencies in New York. Location Scouting is a real strength as well, with incredible studio and location resources throughout our area.
PRODUCTION
The actual production process involves many facets such as production scheduling, crewing, lighting, rigging, & camera selection and filming logistics all of which we are expert at.
POST-PRODUCTION
Our post-production resources are second to none. Working with our team of talented editors, your production will be managed from visual concept through completion. We combine live action, animation and motion graphics to create compelling stories and messaging. We create striking visuals that bring your project to life.
OUR SKILLS
Our team have been around the block. We’ve handled an incredible variety of projects and we like it that way. The work never gets boring because we may be asked to produce an educational video series one month, a series of national spots the next, and a Direct Response Infomercial after that. This variety keeps us fresh and makes us uniquely able to shift gears and provide a fresh creative approach time and time again.
PRODUCTIONS PER CATEGORY
- Education – 225
- Digital Media – 125
- DRTV – 545
- Broadcast – 55
- Corporate – 175
- Branding/Drive to Retail Spots – 525
YEARS IN BUSINESS
SATISFIED CLIENTS
PROJECTS DELIVERED
MILLION IN TOTAL CLIENT SALES
OUR services
This is what we can do for you.
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EDUCATION
Our resources in content expertise and creation combined with shooting, post-production and audio production are without equal in the educational market.
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DIGITAL MEDIA DEVELOPMENT
Web development, Gamification, Custom Presentation Product demonstrations, 3-D and 2-D animations, Application Development, etc.
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DIRECT RESPONSE TELEVISION
We are staffed with a creative group of professional Writers, Producers, and Directors who are thoroughly knowledgeable in every phase of short form and long form infomercial production.
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BROADCAST
Our talented team of Producers, Production Managers, Directors, Editors, Writers, and other creative professionals make up our unique team that have produced countless successful commercials, educational and corporate broadcast projects.
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CORPORATE
DEG has worked with many Fortune 500 companies like Swiss Re, International Paper, American Arbitration Association, Schering Plough, The U.S. Army, Heineken, McKinsey & Company, Pitney Bowes and countless others.
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BROADCAST SPOT PRODUCTION
DEG has a long and successful track record producing dozens of campaigns in national rollout for many leading consumer brands. Our broadcast spots are effective at generating both brand awareness and direct to consumer and retail sales.
read our Blog
Why Marketers Are Returning to Traditional Advertising
Interesting article about the state of TV media advertising...(hint: it's demise was premature)... Summary. Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The...
DEG Direct Response 2020
For DEG Direct Response 2019 was a good year. For many reasons, 2020 was even better, under tough circumstances, with an incredible variety of campaigns we produced airing in heavy rotation regionally and nationally. Our dedicated team is deep with multiple Creative...
Prediction: Continued Success for DEG Direct Response
2019 was a banner year for advertisers, the companies that buy the media and in some cases, the companies that develop the creative campaigns like DEG Direct Response. Looking ahead a bit, what does 2020 hold for all of the above? Will companies continue to spend on...