Offers a complete range of direct response tv production (DRTV) services to meet your needs.


DEG Productions has been producing branding, training, marketing and other types of corporate video content for over 20 years. We’ve worked with most of the Fortune 500 companies.


DEG is the most experienced producer of Educational Video, Audio and Digital Media in the nation, period!


Ask DEG about their reality and broadcast TV show experience. We can help you produce and pitch your show to our network contacts.


We are a full-service media production company based in Westchester County, New York.

DEG’s predecessor, Deerfield Productions started over 35 years ago producing for many of the nation’s leading advertising agencies and publishing companies. We established DEG, Inc and its divisions; DEG Direct Response, Deerfield Education Group, and DEG Productions in 2005 serving the Direct Response, Brand and Retail Advertising, Educational publishing, Corporate & Social Video and other markets.

We Care

At our core, we are creative producers and bring this expertise to bear on both our internal and external projects, as proven by the countless industry and consumer awards we have won.

We Deliver

Today DEG is one of the most active production companies in the nation. DEG’s comprehensive team includes experts in all phases of production, from creative concepting, script writing, content development, and project coordination, full-service productions of all sizes, and a robust digital media and post-production team. Many of our clients work with us over many years of close collaboration.

We're Creative

Our creative team has been together for many years, creating content that produces results in a wide variety of categories. Our team is what gives us the ability to consistently produce programs that exceed our client’s creative and technical expectations.

Production is a lot like milking a cow –

you need every single drop.

Mark Bailey

If it doesn’t sell, it isn’t creative.

David Ogilvy

Many a small thing has been made large by the right kind of advertising.

Mark Twain

If it can be written or thought, it can be filmed.

Stanley Kubrick

Human history in essence

is the history of ideas.

H.G. Wells

I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.

Elon Musk

Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it.

Mark Cuban

If your mother cooks Italian food,

why should you go to a restaurant?

Martin Scorsese

The best things in life are free – and $19.95.

Billy Mays

I would like to die on Mars. Just not on impact.

Elon Musk

OK, I’m happy. I’m happy. All right? I’m happy.

Larry David

Cinema is a matter of what’s in

the frame and what’s out.

Martin Scorsese

An investment in knowledge

pays the best interest.

Benjamin Franklin

Education is not the filling of a pail,

but the lighting of a fire.

William Butler Yeats

Look at the walls of Pompeii.

That’s what got the internet started.

Robin Williams


The Idea
Script & Creative


Our first step is to find out more about you, your company, service or product. After the discovery process, we work with your team to determine the style and type of production that best suits your needs and will deliver the desired results.


This step is one of the most important in the entire production process. This is where we shape the content, tone and scope of the production. The goal is to create a compelling story that drives home your message.


This step is where the planning for the project begins. Once we have agreed on a visual style, we generally move onto storyboards. The next crucial step in pre-production is casting. We have enormous casting resources based on our many years of working with some of the top talent agencies in New York. Location Scouting is a real strength as well, with incredible studio and location resources throughout our area.


The actual production process involves many facets such as production scheduling, crewing, lighting, rigging, & camera selection and filming logistics all of which we are expert at.


Our post-production resources are second to none. Working with our team of talented editors, your production will be managed from visual concept through completion. We combine live action, animation and motion graphics to create compelling stories and messaging. We create striking visuals that bring your project to life.




Our team have been around the block. We’ve handled an incredible variety of projects and we like it that way. The work never gets boring because we may be asked to produce an educational video series one month, a series of national spots the next, and a Direct Response Infomercial after that. This variety keeps us fresh and makes us uniquely able to shift gears and provide a fresh creative approach time and time again.


  • Education – 225
  • Digital Media – 125
  • DRTV – 545
  • Broadcast – 55
  • Corporate – 175
  • Branding/Drive to Retail Spots – 525





OUR services

This is what we can do for you.


    Our resources in content expertise and creation combined with shooting, post-production and audio production are without equal in the educational market.


    Web development, Gamification, Custom Presentation Product demonstrations, 3-D and 2-D animations, Application Development, etc.


    We are staffed with a creative group of professional Writers, Producers, and Directors who are thoroughly knowledgeable in every phase of short form and long form infomercial production.


    Our talented team of Producers, Production Managers, Directors, Editors, Writers, and other creative professionals make up our unique team that have produced countless successful commercials, educational and corporate broadcast projects.


    DEG has worked with many Fortune 500 companies like Swiss Re, International Paper, American Arbitration Association, Schering Plough, The U.S. Army, Heineken, McKinsey & Company, Pitney Bowes and countless others.


    DEG has a long and successful track record producing dozens of campaigns in national rollout for many leading consumer brands. Our broadcast spots are effective at generating both brand awareness and direct to consumer and retail sales.

read our Blog

DEG Direct Response 2020

For DEG Direct Response 2019 was a good year. For many reasons, 2020 was even better, under tough circumstances, with an incredible variety of campaigns we produced airing in heavy rotation regionally and nationally. Our dedicated team is deep with multiple Creative...

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