Ethical Leadership Course Launched

Ethical Leadership Course Launched

We have the pleasure of announcing that the Ethical Leadership MOOC (Massive Open Online Course) from Boston University’s School of Theology has now launched. DEG Productions shot numerous interviews conducted by the course’s creator, Dr. Walter Fluker,...
Taking Your Lead Gen To a New Level

Taking Your Lead Gen To a New Level

We’ve noticed a misguided trend when it comes to the Direct Respone, lead generation market that follows an old maxim; “If it ain’t broke, don’t fix it!” Many working direct response lead generation campaigns have a commercial that performs better than others in...
Seasonal Product – Pros & Cons

Seasonal Product – Pros & Cons

There are many Pros & Cons when it comes to marketing seasonal products in the DRTV, International and retail spaces. By seasonal, I mean products that have a defined high and low season; such as upside down tomato plants in the gardening category (think Topsy...