Interesting article about the state of TV media advertising…(hint: it’s demise was premature)…
Summary. Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more.
Read article:
https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising